South 32 believe that there is a fundamental problem with this model specifically in terms of the client experience, first impression and most of all the brand immersion – often these types of facilities are catered for more as “generic.”  South 32 engaged with TCRPV to create a secondary reception and adjacent client meeting centre on their specific floor and to better reinforce their corporate identity (brand) not only to their clients, but also to their multi-national staff who often travel between offices across the world.