Technology is a game changer in every aspect of real-world retail and the “shopping experience.” In-order to empower more personalised engagement with potential customers and clientele, one must improve the customer experience across all physical touch points using technology as an enabler. Authenticity and personalisation of interior space are therefore key drivers in how the consumer perceives their “experience”.
Adapting and remaining relevant amid changing trends is nothing new for shopping centres. Retail itself is constantly and rapidly evolving, led by changing generational consumers behaviour and expectation. Today this is all happening much faster, fuelled by digital narratives, shrewd retailers and technology disruption. TCRPV Architects, with its strong Retail portfolio embraces this philosophy together with strong design intent, which includes visual ambition, interior design innovation with a pursuit of a healthier lifestyle.