Belgotex’s new Head Office & Showroom gets a makeover in line with the launch of their new branding.

Client  Belgotex Head Office

Project  Belgotex Showroom

Address  20 Chesterfield Road, Willowton, Pietermaritzburg.

Size  1 000 sqm

A stunning display of modern, open-plan design, the bright and bold interior is a visual feast of creative “interconnectedness”, perfectly aligned to Belgotex Floors’ new brand identity. Belgotex wanted a light, bright and exciting space that would inspires designers and visitors to use their products in interesting ways and in line with international trends that are moving more towards organic, flowing interiors. The massive expanse was carved up using visual cues on the floor rather than physical barriers such as walls. Bright, colourful accents and various types of floors demarcate different zones,

while large, double-volume glass windows and doors add natural light and height to the already strong architectural elements. Each area is designed to be distinct with its own unique character, but naturally flow from one to the other. Every product category is represented on white vertical wall displays along the periphery. Low geometric gondolas (similar to those seen at Domotex 2015) add further tactile focus points throughout the expanse.

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Derius Erasmus Photography

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